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Brand News: Apple, Justin Bieber, Starbucks, Borders, Walt Disney, Safeway, Nielsen, Playboy

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 Apple CEO Steve Jobs is taking leave of absence from the company for the second time in two years, because of a medical condition. CNN 1/17/11

 Love Justin Bieber?Chances are you’ll love these brands endorsed by the Bieber: JustBeats headphones & ear buds, Proactive acne cream, One Less Lonely Girl nail polish, My World scented dog tags and wristbands, and coming soon, Justin Bieber Snack Pack Pudding. Brandweek 1/16/11
 
Starbucks Corp (SBUX.O) will add the Trenta, a 31 oz. size, to their cold beverage line-up in all U.S. coffee shops by May 3. Reuters 1/16/11 via HuffingtonPost.
Borders Group Inc. reportedly hopes $500 million in fresh capital can provide a bridge for the company over the next six to 12 months while it rearranges its business, enabling them to avoid bankruptcy. WSJ.com 1/15/11
 
Walt Disney Co will add at least 25 new and remodeled locations in North America and Europe in 2011 in the new, interactive format that first premiered in New York. The company plans to convert all 200 North American stores, 40+ locations in Japan and more than 100 outlets in Europe to the new format as part of a 5-year plan. Reuters 1/11/11
 
Safeway has signed Olympic figure skating champion Kristi Yamaguchi as a spokesperson for its “Lunchbox Winners” produce program. This program offers parents ideas for school lunches and snacks and supports the Fruits & Veggies—More Matters program. PromoMagazine 1/11/11
 
Nielsen HoldingsBV, which tracks consumer behavior ranging from what people watch on television to what they buy in stores, is aiming to raise as much as $1.7 billion in an initial public offering of common stock. The company will be listed under the symbol NLSN on the New York Stock Exchange. WSJ.com 1/10/11
 
Playboy Enterprises entered a definitive agreement with founder Hugh Hefner to take the company private. Heftner said the deal would give Icon Acquisition Holdings, a limited partnership Hefner controls, “the resources and flexibility to return Playboy to its unique position and to further expand our business around the world.” Adweek 1/10/11
 
Starbucks has dropped its name and "coffee" from its logo – the green and white female siren symbol is all that remains. Starbucks CEO Howard Schultz says "We've allowed (the siren) to come out of the circle in a way that I think gives us the freedom and flexibility to think beyond coffee. Namedevelopment.com 1/6/11
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